The approach to take is determined by the circumstances that company and employees find themselves in

With leadership we clarify what this is all about to the employees, we generate respect, openness and mutual trust, inspire positive thinking, build up confidence for what lies ahead and credibly serve as a role model.

Through management we structure the work, create efficient procedures, economize staff resources, ensure the flow of information, safeguard the product's or service's quality and optimize costs and benefits.